Whilst having your website translated into your target languages, with optimised and relevant content will go a long way to helping you achieve global online success, the location of your site must also be taken into consideration in order to maximise the full international hosting potential.
Search engines favour sites that are international hosting in the country they are related to, and that have local country domains. This does not mean that sites hosted elsewhere will never be seen by users, but it will take longer for this to occur, and local sites are likely to rank a little higher.
Different websites and organisations have different needs, and offer a range of options, which can be tailored to individual requirements.
Hosting your website on one of international hosting servers around the world allows you to combine a local domain with local hosting to improve your natural rankings. For example, a website with French content, an .fr domain and a server located in France will appear in google.fr results much quicker than French content on a .com domain hosted in the UK. Local hosting is the most effective way to support your SEO strategy.
An international hosting to local hosting is using proxy servers - leaving your site where it is, but routing it through a local server to give it the appearance that it is coming from a local location.
This is less costly and complex than local hosting but search engines are likely to accept the proxy location of the site as its actual location. Proxy servers are particularly effective when the countries you are targeting have poor internet connections, or when you are trying to increase the speed at which your site functions. This will naturally improve the user experience and retain more visitors on the site.
Another way to improve the speed of your connection is to use a 'caching proxy' which will cache, or store the content from your website, or multiple websites to make it more easily accessible to users.